After years of speculation, Hillary supporters everywhere got what we’ve waited so long for.
Now the fight is up to Hillary. And if this launch announcement is an indicator of things to come, I can safely say, she’s in good hands.
As a brand strategist and one of the leaders of Hillary Clinton’s rogue armies back in 2008, it pained me to watch a stumbling, old school campaign trying to keep up with Barack Obama’s digitally-brand savvy, nimble ninjas. His was not a Presidential campaign. It was a brand campaign.
Watching this video brought tears to my eyes. Finally, I thought. Finally, they got it right. If her team keeps rolling like this, they will win the hearts and minds of a country hungry for leadership and prosperity.
But should the tide turn to nasty land, as it always does, the collective sleeping giant will also be ready… to return the fire. But for now, it feels good to just exhale.
Diane Mantouvalos is a brand strategist, publicist and activist. In the 2008 presidential election, she led and branded a disruptive movement against the media’s unfair treatment of Clinton, garnering dozens of interviews and appearances with most major media outlets including: Washington Post, Washington Times, Guardian, Reuters, NY Daily News, New York Post, New York Times, AP, CNN, MSNBC, NPR, FOXNews, ABC, CBS and foreign press from Japan to Germany. Media experts credit the spirited movement with extending Hillary Clinton a ‘black card’ worth of political currency to land her role as U.S. Secretary of State.